Mastering Data-Driven Personalization in Email Campaigns: A Deep Dive into Real-Time Implementation and Optimization
1. Selecting and Integrating Customer Data for Precise Personalization a) Identifying Key Data Points for Email Personalization To achieve granular personalization, start by cataloging essential data points that influence customer behavior and preferences. Focus on: Purchase History: Record products, categories, frequency, and recency to tailor recommendations. Browsing Behavior: Track pages viewed, time spent, and abandonment … Read more